Annual Holiday Luncheon & Toy Drive

December 4, 2026 | The St. Regis San Francisco

Kick off the holiday season with San Francisco's hospitality community. Each year, Hotel Council members, special guests, and city officials gather at The St. Regis San Francisco for an afternoon of celebration, entertainment, and connection. It's one of the most anticipated events of the year.

Giving back is at the heart of the day. We partner with the San Francisco Firefighters Toy Program to bring toys and holiday cheer to local children and families in need, and we invite you to bring a toy to donate when you arrive.

This event sells out every year, and seating is more limited this year. Reserve your seats or table today.

Register

What Our Attendees Are Saying

  • “This is my favorite industry event of the year! It is a great way to see all the industry people, the event is fun and lighthearted, and the food and entertainment is always on point! “

  • “It's one of the best, if not, the best event the Hotel Council does every year.  Great location, excellent food and beverage service, ambiance and social atmosphere was fantastic.  Entertainment was enjoyable and length of luncheon perfect.”

  • "This is a must attend SF holiday event!  Love the toy drive and the ability to celebrate the year with our friends and colleagues!”

  • “The Hotel Council’s annual Holiday Luncheon brings together stakeholders across the hospitality industry to celebrate our collective successes in driving the industry forward, while simultaneously creating opportunity to network and collaborate further on our shared goals. Plus, it’s very fun and the food is great.”

  • “The Hotel Council luncheon and Toy Drive is the year-end event for the hotel industry. It wraps up the year with great networking, an opportunity to discuss and lay out policy with city leadership, and a chance to give back to people in need in our great city.”

Pricing

Early Bird Member Pricing Ends Friday, November 6 at 11:59 PM

Member

Early Bird Price  |  Regular Price After Nov. 6

Full Table (10 seats)

$3,500  |  $3,750

Half Table (5 seats)

$1,850  |  $1,975

Individual Ticket

$395  |  $425

Non-Member

Join as a member to access discounted rates

Full Table (10 seats)

$4,000

Half Table (5 seats)

$2,100

Individual Ticket

$450

Tickets are transferable but non-refundable. A 3% processing fee applies to card payments. Not sure if you’re a member, or want to pay by invoice? Email us at info@hotelcouncilsf.org

Register

Become a Sponsor

Sponsor the Hotel Council's Annual Holiday Luncheon & Toy Drive and put your brand in front of more than 300 of San Francisco's hotel executives, industry leaders, and civic partners. Sponsors receive onstage branding, VIP seating, and digital recognition, all at one of the best-attended hospitality events of the year. It's also a chance to be part of a celebration that brings our community together and gives back through the toy drive.

Sponsorships are limited. Contact our team for more details at info@hotelcouncilsf.org.

Contact Us

Frequently Asked Questions

  • Festive attire is encouraged but not required! Business attire is perfectly acceptable.

  • Valet Parking: Parking at the St. Regis San Francisco is valet only. Guests will be offered a promotional rate of $25 per vehicle for valet parking at this event (not valid for overnight parking).

  • For questions regarding this event or sponsorship opportunities please contact info@hotelcouncilsf.org

  • For registered attendees, event information will be communicated via email. Please ensure your guests' information, including email addresses, is provided at the time of registration.

Please note:
This event will be documented through photography and videography for potential use in the Hotel Council of San Francisco's promotional materials and social media. By attending this event, you provide consent for your photo and/or video to be taken and used by the Hotel Council of San Francisco. If you prefer not to have your photo taken, please inform the event organizers accordingly.