The Hotel Council of San Francisco mourns the loss of Robert Begley.  As the first Executive Director of the Hotel Council of San Francisco established in 1987, Bob was a guide and mentor to many in the Hospitality Industry.  Bob, a native San Franciscan, was a longtime resident of both San Francisco and San Mateo. He graduated from St. Ignatius High School and University of San Francisco, served in the U.S. Air Force, then grew to become an icon in the hospitality industry for over 50 years, including President, California Hotel & Motel Association; President, S.F. Convention & Visitors Bureau; General Manager, S.F. Convention Facilities, Moscone Center; General Manager of several major hotels and Board Member/Trustee of several organizations. He was preceded in death by his loving wife of 54 years Estelle "Mitzi" Begley, and his sister Patricia Nead. Bob is survived by his adoring bride Marlie Hill Begley of San Mateo; son Joseph Begley and daughter-in-law Marilyn Holm of Mountain View; daughter Julie Begley Butt, son-in-law Peter Butt, and beloved granddaughters Erin and Megan, all of Corte Madera, as well as many relatives and friends whom he held dear.  In lieu of flowers, contributions may be made in his name to Mercy Center, 2300 Adeline Dr., Burlingame, CA 94010 or to the Robert Begley Leadership Scholarship Fund c/o the Hotel and Restaurant Foundation, 588 Sutter Street Box #123, San Francisco, CA 94102. The family invites you to share your memories of Bob at legacy.com/obituaries/sfgate .